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More than 500 MILLION people watch video online every day. Using the word 'video' in a subject line of an email boosts open rates by as much as 19%.
Nearly 50% of people online look for video before visiting a store. Video on a landing page can increase conversions by 80% or more.
Video content that resonates with your audience increases trust. People retain 95% of a video message compared to 10% in written form.
Viewers watch Facebook Live video 3 times longer than regular video. Facebook places a greater emphasis on live video which translates to more views.