Need help determining what to include in your video? We've got you.
Video can be overwhelming. What do I put into the video? Where do I record it? OMG you mean I have to be on camera??!!! It's a lot, we know. But just like anything else, if you break it down into small steps it becomes a lot easier. So we're sharing our 3 tips to help you determine your video content.
The golden rule of quality content related video is to inform and educate. Too much selling and people tune out.
The golden rule of quality content related video is to inform and educate. Too much selling and people tune out. Not enough selling and people won't be compelled to buy. Think about it this way. Everyone has seen the used car salesman screaming at us on the TV at 2am about how they have the cheapest prices. Don't be that person. Be the used car salesman your friends call because they have a question and need advice, then when the time comes they'll come to you for the purchase and send their friends to you in the meantime.
Now let's get into those tips!
What sets you apart? It's time to get braggy. Do you make the best beignets north of NOLA? Does your boutique have a traveling tour bus? What do you do better than your competitors? Make sure this gets into the video in some way. Again, you shouldn't be shouting it from the rooftops, it should be subtle. For example: I'm Susie and we're on our traveling boutique bus showing you a few of our new items and how you can incorporate them into your Spring wardrobe. See how easy (and sneaky) that was? Bam! They didn't even see you coming!
What are you going to show or teach them? Remember, we are dealing with video here. If you just want to talk to people, create a podcast. You should have some visual element to support your video. For example: The best beignets north of NOLA could take you behind the scenes as they are making their tasty goodness and throw in a tip about having the perfect oil temperature. See?? Now the viewer feels like they have learned something, they feel better about themselves because they are smarter. And YOU made them smarter!! So now they like you!!
Keep it simple No one wants to see everything in your store in one video or see the entire recipe, if they do they'll watch QVC or the Food Network. The idea here is to give them a 'taste' of what you do and showcase your personality so they get to know you. Keep the videos on the shorter side, our attention spans are competing with gnats these days. The length of the video will depend on where you want to post it (i.e. where you get the most eyeballs). If you want maximum exposure try to keep it to 1 minute, this will allow you to hit all the big social media platforms since Instagram has the shortest time restriction at 1 minute. If you don't care about Insta, I suggest keeping the video to 1 - 1:30 minutes.
Final thought, every video is a story and just like any good story it should have a beginning, middle and end. Cinderella didn't get our attention without a Once upon a time right? Always start your videos by introducing yourself, know your content related talking points in the middle and wrap it up with a call to action. See how easy it is!! Now go get that phone out and start creating!!! I know you can do it.